Gone are the days when travel agencies and tour operators used to offer a similar travel experience to all customers. Technologies are evolving faster and so the needs of the tourists. Every customer has unique requirements and preferences. From airline ticket booking to exploring destinations, travelers want to experience something different throughout their trip.
It has become vital for travel agencies and tour operators to adopt new technologies for delivering a better experience to target customers. Big Data, Artificial Intelligence (AI) and Augmented Reality have emerged as game-changing technologies for travel businesses.
Big Data for Understanding Customer Requirements
A travel company can generate more leads and revenue by identifying exact requirements of customers. Big Data is an emerging technology that allows the systematic extraction of information from a large set of data. It helps travel businesses to perfectly understand the specific needs of customers, anticipate future demands, and improve the customer experience.
Creating the right marketing strategy is imperative for tourism businesses. The strategy should be able to target diverse customers and drive maximum results. Big Data enables businesses to follow a strategic approach and target the right customers in the right way. More and more travel companies are investing in this technology to gain a competitive advantage in the market.
How Artificial Intelligence is Helping the Travel Industry
Artificial intelligence (AI) is another technology that has completely transformed the travel industry. AI refers to automation of tasks by creating systems that think, react and work like humans. Today, tourism companies are using website chatbots, virtual voice assistants and robots to personalize the entire customer experience. Chatbots simultaneously solve the unlimited queries of customers around the clock with accuracy.
Using AI, businesses can create tailored recommendations based on the preferences of customers. The utility of AI is not limited to trip planning and hotel booking, it is also used in monitoring ratings and comments posted by customers on websites. AI can be implemented into tour & travel websites helping businesses to address the concerns of customers.
Augmented Reality (AR) Mobile Apps for Virtual Tours
Augmented Reality (AR) technology has shaped the way businesses offer a personalized travel experience to various customers. Customized virtual tours are used for creating an emotional connection between the tourists and destinations. Travel agencies can give a 3D travel experience of the entire trip to prospective customers through AR mobile apps. AR technology thus helps businesses to enrich travel experience and entice customers them to buy tour and hotel packages.
Travel Websites Should Offer Personalized Information
Making your travel website rich with an attractive design and relevant content is the first step towards creating the personalized travel experience for the customers. Multilingual websites are quite helpful in targeting diverse customers. Responsive travel websites load faster on all devices and allow users to quickly browse all features.
Most of the customers want to see complete information related to their requirements. A travel website must act as a single-stop for accessing all information required by customers. There should be advanced features/filters in the website allowing the customers to search for everything according to their preferences.
SynapseIndia, an IT company, specializes in a complete range of travel IT services including travel portal development, travel website design, travel software development, etc. Since 2000, we have been fulfilling the diverse IT requirements of travel agencies, tour operators, large-sized travel companies and other organizations. We have a big team of experienced developers who adhere to the international quality standards and complete projects on time.
Achieve the goals of your travel business with SynapseIndia I.T. Outsourcing @ Peace of Mind. Get in touch with our experts today.
It has become vital for travel agencies and tour operators to adopt new technologies for delivering a better experience to target customers. Big Data, Artificial Intelligence (AI) and Augmented Reality have emerged as game-changing technologies for travel businesses.
Big Data for Understanding Customer Requirements
A travel company can generate more leads and revenue by identifying exact requirements of customers. Big Data is an emerging technology that allows the systematic extraction of information from a large set of data. It helps travel businesses to perfectly understand the specific needs of customers, anticipate future demands, and improve the customer experience.
Creating the right marketing strategy is imperative for tourism businesses. The strategy should be able to target diverse customers and drive maximum results. Big Data enables businesses to follow a strategic approach and target the right customers in the right way. More and more travel companies are investing in this technology to gain a competitive advantage in the market.
How Artificial Intelligence is Helping the Travel Industry
Artificial intelligence (AI) is another technology that has completely transformed the travel industry. AI refers to automation of tasks by creating systems that think, react and work like humans. Today, tourism companies are using website chatbots, virtual voice assistants and robots to personalize the entire customer experience. Chatbots simultaneously solve the unlimited queries of customers around the clock with accuracy.
Using AI, businesses can create tailored recommendations based on the preferences of customers. The utility of AI is not limited to trip planning and hotel booking, it is also used in monitoring ratings and comments posted by customers on websites. AI can be implemented into tour & travel websites helping businesses to address the concerns of customers.
Augmented Reality (AR) Mobile Apps for Virtual Tours
Augmented Reality (AR) technology has shaped the way businesses offer a personalized travel experience to various customers. Customized virtual tours are used for creating an emotional connection between the tourists and destinations. Travel agencies can give a 3D travel experience of the entire trip to prospective customers through AR mobile apps. AR technology thus helps businesses to enrich travel experience and entice customers them to buy tour and hotel packages.
Travel Websites Should Offer Personalized Information
Making your travel website rich with an attractive design and relevant content is the first step towards creating the personalized travel experience for the customers. Multilingual websites are quite helpful in targeting diverse customers. Responsive travel websites load faster on all devices and allow users to quickly browse all features.
Most of the customers want to see complete information related to their requirements. A travel website must act as a single-stop for accessing all information required by customers. There should be advanced features/filters in the website allowing the customers to search for everything according to their preferences.
SynapseIndia, an IT company, specializes in a complete range of travel IT services including travel portal development, travel website design, travel software development, etc. Since 2000, we have been fulfilling the diverse IT requirements of travel agencies, tour operators, large-sized travel companies and other organizations. We have a big team of experienced developers who adhere to the international quality standards and complete projects on time.
Achieve the goals of your travel business with SynapseIndia I.T. Outsourcing @ Peace of Mind. Get in touch with our experts today.
