Tuesday, August 4, 2020

Travel industry requires artificial intelligence to save time & money



The travel industry technology is disrupting in many different ways. Starting off with tour & travel website, mobile app, to Artificial Intelligence in the travel sector. Technology is improving the booking experience of travellers around.  

Every now and then, your travel business requires a necessary push to increase bookings and add more customers. At this point, Artificial Intelligence technology is the latest buzz around the travel sector.  

The travel industry counts in AI technology to offer personalized services, identify customers requirements, and perform customer service tasks. 

In a way, AI replaces human presence and efforts to provide an enriched level of customer satisfaction experience. Thus, resulting in saving operational cost of the travel business. 

 
Understanding the concept of Artificial Intelligence in travel industry 

Artificial Intelligence is a technology that enables machines and computers perform a variety of tasks without needing any human assistance. This is like offering personalized services to customers, sending replies or suggestions, and recognizing speech. 

Specifically related to the travel industry, AI is a much-needed requirement to update business functioning. Since the industry involves a large selection of data. AI helps to analyse, filter-out, and interpret the data in a simplest form. This is in turn, helps the sales team to know about travellers preference and offer the related deal for a sure shot booking.  


How to use AI applications in the travel business? 

  • Data analysis: Artificial Intelligence in the travel industry is proficient enough to gather and analyse a large pile of data. Despite counting on human effort to collect, analyse, and filter out a large chunk of information. Rely on AI technology to quickly reduce your burn. It helps to sort variety of travel data to draw conclusions about customers preference, pricing strategies, and business practice. AI also analyse a large variety of customers reviews, feedback, and comments to draw further conclusions. 
  • Conversational apps: One of the finest ways, AI technology helps to enhance customer experience is through conversational apps. Ideally called as Chatbots, it helps to streamline process of answering customers queries, solve their problems, and valuable provide suggestions. 
  • Trip planning: Travel industry does require the usage of AI technology to improve trip planning experience of travellers. This technology analyses the search pattern of customers, get to know about their preference, offer suggestions, and finally generate leads. 
  • Virtual Reality: Specifically related to hotel business, Virtual Reality feature of AI helps travellers to look at complete view of a property. An increasing number of hotels have already adopted AI Virtual Reality feature on their travel website & app. This enables the customers to view all the rooms, facilities, and area around the hotel on a virtual basis. 

Benefits of adopting AI technology travel business 
  • Enhance customer satisfaction 
  • Streamline data 
  • Manage online reputation of the brand 
  • Increase conversions  
  • Increase business productivity 

Summing up  

AI is making life much easier and hassle-free. Travel industry business owners can rely on this technology to enrich overall operational performance. Get hold of AI technology with the reliable assistance of SynapseIndia.  


Contact us for any query at info@synapseindia.com